Octapost vs Metricool
Metricool is an analytics first tool with competitor tracking and reporting, billed by the number of brands. Octapost leans the other way: publishing, a unified inbox, a design editor and AI assistants first, with analytics included, at flat prices sized by social accounts.
No credit card required. Month to month, cancel anytime.
Octapost and Metricool at a glance
| Criterion | Octapost | Metricool |
|---|---|---|
| How you pay | Flat monthly plans sized by connected social accounts, shared across unlimited organizations. Starter is $14/mo for 6 accounts, Pro is $49/mo for 30, Business is $99/mo for 60. | Tiers by number of brands, with a free plan and features such as approvals and Looker Studio on higher tiers. |
| Best for | Agencies, freelancers and small teams running several brands who want publishing, an inbox, a design editor and AI assistants in one place. | Marketers whose main job is reporting, competitor benchmarks and ads analytics. |
| Free trial | 14 day free trial on Starter, no credit card required. Month to month, cancel anytime. | See Metricool's pricing page for current terms. |
Why teams pick Octapost over Metricool
- Built in image editor with editable templates, AI images and background removal
- AI assistants design YouTube thumbnails and templates, not only text
- Unified inbox for comments and DMs
- Comment giveaways with auditable winner picking
- Unlimited organizations on every plan
Where Metricool is the stronger fit
- Detailed analytics and competitor benchmarking
- Looker Studio connector on higher tiers
- Free plan for a single brand
- Offers an MCP connection for Claude
What you get with Octapost
- Networks
- Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest and Reddit, plus Slack and Discord as publishing targets.
- AI assistants
- Built in MCP server: ChatGPT, Claude, Cursor and other MCP apps write post drafts, design editable templates and YouTube thumbnails, and generate images inside your workspace. Drafts only, so a person approves every post.
- Design
- Built in image editor with editable templates, AI image generation and one click background removal.
- Plans
- Starter: $14/mo, 6 social accounts, unlimited organizations
- Pro: $49/mo, 30 social accounts, unlimited organizations
- Business: $99/mo, 60 social accounts, unlimited organizations
- Enterprise: $499/mo, 400 social accounts, unlimited organizations
Octapost vs Metricool: common questions
Is Octapost a good Metricool alternative?
Yes, if your priority is creating and publishing rather than reporting. Octapost bundles a design editor, unified inbox and AI assistants with scheduling and analytics. If competitor benchmarks and ads reporting are central, Metricool goes deeper there.
Both Octapost and Metricool work with Claude. What is different?
Octapost's MCP server works with ChatGPT, Claude, Cursor and other MCP apps, and goes beyond text: assistants can design editable templates and YouTube thumbnails, generate images and import media. Everything they create lands as a draft for you to approve.
Can I switch from Metricool to Octapost?
Yes. Connect your social accounts with each network's official login, which takes a few minutes per account. Octapost does not import queued posts from Metricool, so recreate anything still scheduled there before you cancel.
Does Octapost have a free trial?
14 day free trial on Starter, no credit card required. Month to month, cancel anytime.
Does Octapost work with ChatGPT and Claude?
Yes. Octapost is a remote MCP server, so ChatGPT, Claude, Cursor and other MCP apps can write post drafts, design editable templates and YouTube thumbnails, and create images in your workspace. Assistants can only save drafts. You review, schedule and publish.
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Last reviewed October 2026. Metricool information comes from public sources and may have changed since; check Metricool's own site for current plans and prices. All trademarks belong to their owners.