Google Business posts
Updates, events and offers on your Business Profile: a clear photo, local detail and a button that drives action.
Posts appear on your Business Profile in Google Search and Maps, right when people are deciding where to go or who to call. Keep them current, local and actionable.
Five rules apply to every format: hook first, stay consistent, tell a complete story, end with a call to action and design for the phone. Read the five rules
At a glance
| Spec | Recommended |
|---|---|
| Size | 1,200 × 900 px (4:3) |
| Shortest edge | 250 px |
| Media per post | One photo (no video) |
| File types | JPG, PNG |
| Text length | 1,500 characters |
| Set per post | Post type: update, event or offer |
Hook
- Use a real photo. Your storefront, team, product or work in progress.
- Start with the news. The first lines show in the preview; say what’s new.
- Choose the right type. An event or offer shows dates and details that an update doesn’t.
Design and edit
- Use a 4:3 photo at 1200 × 900. Keep the subject centered so it survives cropping.
- Avoid text-heavy images. Put the message in the post, not on the photo.
- Use JPG or PNG. One photo per post.
Caption and copy
- Include local details. Your neighborhood, city or service area helps people relate.
- Be specific about offers. What, how much, until when.
- Add a call-to-action button. Book, order, call or learn more.
Timing and cadence
- Post every week. Fresh posts show customers your business is active.
- Plan around your calendar. Holidays, seasonal hours and events are good reasons to post.
What to measure
Google no longer provides per-post metrics for Business Profile posts. Use Business Profile performance in Google for views, calls and direction requests.
Google BusinessOctapost doesn’t collect metrics for this format.
How Octapost reports these metrics
Do it in Octapost
- Choose the post type (update, event or offer) in the Google Business settings.
- Each business location is its own account in Octapost, so you can post to one location or several at once.
- Reply to Google reviews from the Reviews page.
Creating posts in the composer
Checklist
- One real 4:3 photo, at least 250 px on its shortest side.
- The first line says what’s new.
- Event and offer dates are filled in.
- A call-to-action button is set.
- The post is relevant this week.
Sources
Platform guidance changes often. These are the official pages we check this guide against.