Pinterest Pins
Vertical image and video Pins that get found in search: a 2:3 design, keyword-rich text and a link worth clicking.
Pinterest works like a visual search engine. People come to plan and discover, so Pins keep bringing visits for months when they match what people search for.
Five rules apply to every format: hook first, stay consistent, tell a complete story, end with a call to action and design for the phone. Read the five rules
At a glance
| Spec | Recommended |
|---|---|
| Size | 1,000 × 1,500 px (2:3) |
| Video Pin | 1,080 × 1,920 px (9:16) |
| Title | 100 characters |
| Text length | 500 characters |
| File types | JPG, PNG, GIF, WEBP |
| Set per post | Board |
Hook
- Use a vertical 2:3 image. It takes the most space in the grid without being cut off.
- Add a text overlay. A short headline tells searchers what they’ll get.
- Show the result. The finished recipe, room or outfit inspires clicks.
Design and edit
- Design at 1000 × 1500. Use the Pinterest Pin preset.
- Brand it subtly. A small logo at the bottom keeps your Pin yours when it’s saved.
- Make fresh Pins. New images for the same link do better than re-pinning the same one.
- Video Pins: hook early. Use 9:16 with on-screen text, since many people watch without sound.
Caption and copy
- Write a keyword-rich title. Use the words people would type into Pinterest search.
- Describe the Pin in natural sentences. Put the main keyword near the start of the description.
- Add a link that matches the Pin. The page should deliver what the image promises.
Timing and cadence
- Post seasonal content early. People plan ahead on Pinterest; publish weeks before the season.
- Pin consistently. A steady flow of fresh Pins beats a big batch once a month.
What to measure
Impressions show how often your Pin was seen; saves show it was worth keeping; clicks show it drove visits to your site.
PinterestImpressionsSavesClicks
How Octapost reports these metrics
Do it in Octapost
- Use the Pinterest Pin preset (1000 × 1500) in the image editor.
- Pick the board for each Pin in the account settings.
- Video Pins need a cover image; attach one in the composer.
Creating posts in the composer
Checklist
- The image is 2:3 (1000 × 1500).
- A short text overlay states the value.
- Title and description use search keywords.
- The link goes to a page that matches the Pin.
- The right board is selected.
Sources
Platform guidance changes often. These are the official pages we check this guide against.